This is a practical guide on how to empower your corporation through partnerships. Written by a leading corporate figure, this primer shows how to use partnerships in your competitive strategy. It identifies which associations yield which benefits and provides the mechanics of how to form, continue, and develop partnerships, providing the reader with assessment tools and checklists of the most important considerations and common obstacles. Four key partnerships are outlined: suppliers, customers, employees/associates and special partners - personal or professional. The book goes beyond the basic value chain to encompass the entire range of relationships available to build competitive advantage.