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In my League of Your Own Customer Service Workshop, I surprise attendees by telling them: “You cannot build a great organization around satisfied customers.” I then share data from Service Management Group that explains why. SMG surveyed 100 million customers in multiple industries and learned lessons we can benefit from. While I will present some of their findings in this program, it’s important to gain perspective on what it means to satisfy a customer before we go any further. As you will see, merely “satisfying” a customer is neither inspiring nor heroic.
A 3-page, fill-in-the-blank handout and action plan (ideal for reviewing key takeaways and future study) is included. This Dave on Demand title is available as a 3-day rental, or for permanent purchase:
Ships within 48 hours · Estimated delivery Jun 21 - Jun 26
US$40
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